Riverdale

Riverdale holds a special place in my heart, and being able to create its visual identity was a major accomplishment.

Having been very familiar with the location due to my work on the Artspace ROA project, I was excited to develop a completely new visual identity while still paying homage to my Artspace ROA designs.

We wanted the logo to be instantly recognizable as the former American Viscose manufacturing site. The colors of the buildings and the iconic smoke stacks were the perfect pieces to immediately connote Riverdale. The rising, radiating sun is a reference to both Artspace ROA and the new future ahead for this old historic site.