Serious Steel Fitness

I began working for Serious Steel one month after I graduated from college in 2017.

Over these last seven years I have had the opportunity to continuously grow my skills as both a designer and photographer, while simultaneously expanding and refining the brand.

When I look back at this body of work I am proud of what we have created and confident that we have always done our best to provide our customers with the best products and online shopping experience.

This collection features a wide variety of assets ranging from web page banners, to social media advertisements, to product photography, to promotional images and more.


Website Banners


Logos

Here are a few fun additional logos and variations on the original SSF lettermark I designed.


Social Media Advertisements


Holiday Advertisements


Spec Pages & Size Guides


Label Design: Liquid Chalk

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DIGITAL COLLAGES